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CRM Integrations

A2Z's Customer Journey Event System tracks customers through their entire lifecycle.

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Written by Josh Harnish
Updated over 3 months ago

CRM Integration Partners

  • DealerPeak

  • DealerSocket

  • DriveCentric

  • Fortellis/eLead

  • Momentum

  • PBS

  • Tekion APC

  • VinSolutions


Key Data Entities

1. Customer Data

  • Personal information (name, contact details, preferences)

  • Lead source and attribution

  • Communication history and preferences

  • Customer journey status and stage

2. Lead Data

  • Lead source information

  • Interest level and vehicle preferences

  • Follow-up requirements and timing

  • Sales representative assignments

3. Deal Data

  • Deal stage and status

  • Customer and vehicle information

  • Financial details and preferences

  • Timeline and milestone tracking

4. User/Employee Data

  • Sales representative information

  • CRM user mappings

  • Permissions and access levels

  • Performance and activity tracking

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